Clarity.

In 2002 Grant Wright created Smudge - a small consultancy, but one with big ideas; ideas that would find that snippet of creative magic that enables clients to launch, grow or reinvent their brands. Since then Smudge has developed ideas and created compelling brands and packaging on both sides of the pond.

The Smudge approach gets to know your business - and your competitors. Only when we fully immerse ourselves can we discover the unique brand personality. The process is honest, straight talking, jargon free and creative from start to finish.

Smudge can help you with your branding & identity, packaging design and structure, brand & product naming, tone of voice and copywriting, new product development, art direction, mock-ups & visualisation, artwork production, POS, brand guidelines and guardianship, photography, illustration & 3D modelling.