To beautify.


Afyna, or 'to beautify' as it translates in the old Cornish dialect, believes in organic, ethically sourced ingredients. Smudge reflected these qualities, the natural Cornish flora the tenacious growth of nature in their brand identity - inspiring a luxurious spirit of excellence.

"From start to finish the service I received was 5 star and I believe that the branding that I have is absolutely second to none.  The process was smooth and efficient, with excellent communication so that we could work the branding and design work together - Smudge liaised with all of the suppliers to make sure that the final packaging was to the highest level of quality."

Sara Young MD & Founder