Nestled between Somerset's Blackdown and Brendon Hills lay the Anglo Saxon town of Wellington - a rural market town surrounded by a plethora of food & drink producers and suppliers.

To celebrate gastronomic riches, the Wellington Food Town was conceived to bring everyone together for a annual festival of food. Smudge was amongst a number of design consultants, within Somerset, who was invited to submit an identity. Influenced by the surrounding hills and the iconic Wellington Monument, it was a visual gift that in depict these another famous Somerset icon was portrayed. Happily, Smudge won!