Events company and extreme athlete management, X1-Sports, devised a yearly competition to find a winning film maker of adventure and adrenaline sports, from rock climbing to kite surfing, BASE jumping to free-diving. The choice of subjects were almost endless.

"The competition was named TRAD, meaning The Real Adventure Diary. However, Smudge suggested a subtle play on words would perhaps be more fitting and relevant. 'The 'Reel' Adventure Diary' was therefore adopted and subsequently influenced a vibrant highly distinguishable logo" – Mike Weeks, Senior Vice President Business Development of Laconic Infrastructure Partners Inc. USA & Television producer.